Item: Use of Google Analytics at the Kachina Peaks Avalanche Center, Arizona
-
-
Title: Use of Google Analytics at the Kachina Peaks Avalanche Center, Arizona
Proceedings: International Snow Science Workshop 2016 Proceedings, Breckenridge, CO, USA
Authors:
- Troy A. Marino [ Kachina Peaks Avalanche Center, Flagstaff, AZ, USA ]
Date: 2016-10-02
Abstract: For five seasons, the Kachina Peaks Avalanche Center (KPAC) has used Google Analytics (GA) to track usage of the KPAC website kachinapeaks.org. KPAC wanted to know how many website users view the snowpack summaries, whether or not that number is changing, where users are from, how long they are on the summary page, and how often they access kachinapeaks.org with smartphones. Fur-thermore, KPAC wondered if there was any correlation between snowpack summary user views, snow-pack summary publish dates, and snowfall amounts. GA data shows that over the last four seasons, users of the snowpack summary has increased by 41%, and the number of local Flagstaff, AZ, users who accessed the snowpack summary has increased by 95%. Users spend an average of nearly three minutes on the snowpack summary page. Analysis reveals that 52.7% of the snowpack summary page views are from a mobile device (smartphone). Increases (spikes) in the number of daily users correlates closely with increases in snow pack depth (storms) and dates that KPAC published the snowpack summary. The GA data is validation that the KPAC snowpack summary is useful for backcountry enthusiasts of the San Francisco Peaks mountain range in northern Arizona. GA data also indicates that KPAC will better serve users by redesigning kachinapeaks.org so that the website functions more efficiently on mobile devices (smartphones). By integrating Google Analytics, KPAC now has metrics that can help to refine the KPAC website, thus better understanding and communicating with KPAC users
Object ID: ISSW16_P3.44.pdf
Language of Article: English
Presenter(s):
Keywords: Google Analytics, website, snowpack summary, communication, KPAC, Arizona
Page Number(s): 1117-1120
Subjects: snowpack conditions web-based services smartphones
-