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Item Title  Tucker Ladd

Interviewer  Thull, James

Interviewee  Ladd, Tucker

Biography  Tucker Ladd is a guide, fly tier, and casting instructor and owner of Trouts Fly Fishing in Denver, CO. Ladd was born and raised in Colorado and on the waters of the state. He was recently elected as the Chairman of the Board of Directors for the American Fly Fishing Trade Association. He was raised in an outdoor-loving family and went hunting as a child before switching to fly fishing for his high school years. It was mostly thanks to his brother that he became interested in fly fishing. He highlights fly fishing's significant influence on his life, both personally and professionally. He covers a wide range of fly fishing topics during the talk, from the value of fishing with friends on the water to his favorite locations, such as Cheesman Canyon. His viewpoint on environmental concerns affecting the fly fishing industry is discussed in the interview, along with the dangers it faces and the function of groups like Trout Unlimited. He discusses issues like crowding in well-liked fishing spots as he muses on the shifting nature of the sport. Ladd provides insights into the ever-changing fly-fishing industry, addressing everything from industry trends to difficulties faced by specialty retailers. He discusses how specialty retail is evolving and highlights the importance of value-driven strategies in a cutthroat industry. He also talks about how consumer preferences are changing, especially for millennials, and how social media is affecting in-person interactions with clients.

Genre  oral histories

Oral History Length  00:52:15

Digital Object Filename  ladd-tucker-2016-03-16.mp4

Interview Date  2016-03-16

Related Topics

 Fishing rods

 Fly tyers

 Denver

 Fly fishing tackle

 Casting (fishing)

Wikipedia Links

 Denver

 Fly fishing tackle

 Casting (fishing)

Geographic Locations

 Denver

 Denver

 Colorado

 United States

 39.7392358,-104.990251

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Preferred Citation

Tucker Ladd, Angling Oral Histories, Montana State University (MSU) Library, Bozeman, MT, https://n2t.net/ark:/75788/m4gt5fn4k

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