Item: A unique approach to selling avalanche education to today’s young snowsport enthusisits
Title: A unique approach to selling avalanche education to today’s young snowsport enthusisits
Proceedings: Proceedings of the 2006 International Snow Science Workshop, Telluride, Colorado
Authors: Kent Scheler, John Bressette, Bill Glude, Southeast Alaska Avalanche Center, Juneau, Alaska
Abstract: Over the last decade an increase in winter recreation activities in the backcountry has been observed in America and Canada. This growth can be attributed not only to an evolution in backcountry equipment, but the influences of “extreme” media trends in current snowsport cultures. Consequently, these countries have also seen a rise in the number of avalanche incidents, with a majority of these accidents involving young snowsport enthusiasts. While avalanche education is an effective way to educate young enthusiasts about avalanche safety, an effective way to sell this education to young user groups is still missing. This project proposes a creative, and possibly effective way to sell the “idea” of avalanche education to young adults through lifestyle documentary filmmaking.
Keywords: avalanche education, young adults, media trends, documentary film
Digital Abstract Not Available